Reynolds American Inc. (“RAI”) is the parent company of R.J. Reynolds Tobacco Company (“R.J. Reynolds”). Click here to view information about Reynolds American.

R.J. Reynolds respects the privacy of adult tobacco consumers. Listed below is R.J. Reynolds’ privacy policy. It applies to the information we collect on this web site.

R.J. Reynolds’ privacy policy took effect on May 27, 2005.

Adult Audience

R.J. Reynolds believes that Youth should not use tobacco products. R.J. Reynolds takes no actions to encourage Youth use of tobacco products, and supports programs designed to discourage and reduce Youth use of tobacco products. R.J. Reynolds does not engage in any advertising, promotion, or marketing to Youth. We take these issues and responsibilities seriously. Anyone interested in R.J. Reynolds’ Youth non-smoking programs should visit R.J. Reynolds’ “Right Decisions, Right Now” web site: www.rightdecisionsrightnow.com.

R.J. Reynolds has a longstanding corporate policy of not sending information on its business to students, as part of our commitment to directing brand-related communications to adult audiences and avoiding a tobacco-marketing presence in classrooms. R.J. Reynolds does not reply to any requests from students, unless they are seeking information on Youth non-smoking programs. As noted above, R.J. Reynolds’ Youth non-smoking programs are available by visiting the “Right Decisions, Right Now” web site: www.rightdecisionsrightnow.com.

R.J. Reynolds restricts its marketing mailing list to individuals who have certified that (1) they are legal age tobacco consumers, (2) they want to receive mailings from a tobacco company, and (3) they understand that providing false information may constitute a violation of law. In addition, before a certified adult adult tobacco consumer is added to the marketing mailing list, R.J. Reynolds independently verifies that the tobacco consumer is of legal age to use tobacco products. If an individual wants to be removed from R.J. Reynolds’ marketing mailing list, we make it easy to do so and we act promptly on all such requests. If at any time an individual wishes to be removed from R.J. Reynolds’ marketing mailing list, he or she can call 1-800-665-6381. An individual can also remove his or her name from our marketing mailing list by writing to R.J. Reynolds; instructions for doing this are provided on the address panel of our direct mail and on our e-mails.

Collection and Use of Personal Information

R.J. Reynolds is committed to protecting the privacy of the adult tobacco consumers who have requested to be on its marketing mailing list and the confidentiality of the personal information that they provide to us. R.J. Reynolds only collects information that is needed to add adult tobacco consumers to its marketing mailing list at their request, to serve these adult tobacco consumers, and to administer its business (e.g., to independently verify that a tobacco consumer is of legal age to use tobacco products or to conduct consumer research among tobacco consumers 21 years of age or older). R.J. Reynolds diligently strives to maintain recent and accurate information on the adult tobacco consumers on its marketing mailing list through customer surveys, customer initiated contacts, and responses to R.J. Reynolds’ marketing programs (online and offline) as well as through address update services.

R.J. Reynolds also collects non-personal information, including browser type and version, screen resolution, monitor color depth, AOL version (if applicable), operating system, JavaScript version, and connection speed. R.J. Reynolds merges this information with adult tobacco consumers’ personal information. The non-personal information is used in two ways. First, it is used for an annual assessment of changes in web technology that enables R.J. Reynolds to better serve adult tobacco consumers on its marketing mailing list. Second, it is used for problem resolution when an adult tobacco consumer on its marketing mailing list contacts R.J. Reynolds’ Consumer Relations Department with a problem accessing its website.

R.J. Reynolds has strict policies and procedures in place to safeguard the privacy of adult tobacco consumers. R.J. Reynolds maintains adult tobacco consumers’ information in a secure environment and grants access to it only in accordance with the Company’s security standards. Sometimes it is necessary for us to share your information with third parties that perform services for us. When we contract with other parties to help us conduct our business, we require them to protect your personal information. Further, we do not permit them to use or store your personal information for any purpose other than the work they are doing on our behalf or as required by law. All R.J. Reynolds employees and others hired to work for us are held accountable for strictly adhering to these policies and procedures at all times.

R.J. Reynolds may share your information with its affiliates who market tobacco products that you may be interested in. If an adult tobacco consumer does not want R.J. Reynolds to share his or her personal information with its affiliates, he or she can call 1-800-665-6381 to remove his or her name from R.J. Reynolds’ marketing mailing list. An individual can also remove his or her name from our marketing mailing list by writing to R.J. Reynolds; instructions for doing this are provided on the address panel of our direct mail and on our e-mails.

Protecting against Identity Theft

Adult tobacco consumers that would like to learn more about protecting against identity theft can visit the FTC’s website for more information on how to avoid identity theft at: http://www.consumer.gov/idtheft/

R.J. Reynolds may also share your information with third parties, as appropriate: (1) if we believe that there has been a violation of our web site policies; (2) if we believe that someone may be causing injury to our rights or property, other site users, or anyone else; (3) to respond to judicial process or to provide information to law enforcement agencies; (4) otherwise as required by law; or (5) in the event of a merger. However, R.J. Reynolds does not sell, rent, or give this information to other organizations or entities for marketing purposes.

Credit Card Information

R.J. Reynolds collects credit card information from legal age tobacco consumers for payment if they place an order for tobacco products with us. The information is collected, validated by a third-party credit card processor, and stored using industry standard encryption. Credit card information is used only to fulfill an adult tobacco consumer’s order.

Cookies

Cookies are little pieces of information that a web site stores on your computer. R.J. Reynolds uses temporary cookies to streamline the login process and to maintain security while adult tobacco consumers browse its web site, thereby ensuring that only adult tobacco consumers are on the web site. These temporary cookies are also used to increase the efficiency of web site visits and are deleted when adult tobacco consumers close their browsers.

Links to Other Sites

This site may contain “links” to other sites that we think might be of interest to you. R.J. Reynolds is not responsible for the content or the privacy practices employed by these “linked” sites.

Unsolicited Ideas

Although R.J. Reynolds appreciates people’s interest in its business, it is the Company’s policy to decline consideration of unsolicited ideas and suggestions offered or submitted by the general public. R.J. Reynolds relies on its research and marketing staffs for the generation and implementation of new concepts. This is necessary in order to avoid misunderstandings over the origin of particular ideas. R.J. Reynolds is constantly generating new ideas, many of which R.J. Reynolds cannot use until years after they were first conceived. Accordingly, R.J. Reynolds does not accept unsolicited ideas for consideration, and asks you not to submit ideas for products, advertising, etc.

Changes To This Policy

As our business changes, R.J. Reynolds reserves the right to change its Policy and Privacy Statements. We will update this page and the effective date listed above when we do so. You should check our privacy policy frequently on this web site to see recent changes.